Tradologie007

Basmati has traditionally basked in the glory of being called the ‘Champagne of Rice.’ However, it seems that Sona Masoori has been planning an ascent to global prominence, changing from what was traditionally found in South Indian homes to what is now found in health-conscious homes all around the world, from Dubai to New Jersey, in the form of its lightweight, low-starch, medium-grain version. The discerning B2B player’s market is a two-sided tale today – demand is rising to unprecedented levels while the supply chain teeters. Buyers face the challenge of ensuring a steady supply without being adversely affected by price fluctuations. Suppliers face the challenge of meeting the stringent compliance requirements of newer export markets. This landscape does not require one to merely connect; instead, it demands one to comprehend the pattern of demands, tackle several regulations, and leverage the digital revolution in trade. 1. Mapping the Demand: Beyond the Diaspora The consumption ...