Price, Quality, Uses & Global Market Insights Sona Masoori rice: Medium-grain, lightweight, fragrant, non-sticky; grown in South India. Popular in South Indian cuisine & HORECA sector; cooks faster than Basmati. Price positioning: Slightly cheaper than Basmati, higher quality than IR-64 strong mid-tier appeal. Key demand centers: Middle East (UAE, Saudi Arabia, Qatar), USA (54% share), UK, Canada, Australia. Visit:- Price, Quality, Uses & Global Market Insights Global rice market size: $323.5B (2024) → $432.1B (2033), CAGR 2.8%. Logistics: Containerized shipments (20-25 MT) most common; bulk vessels for 1000+ MT orders. Quality standards: < 5% broken, 12-14% moisture, < 0.1% foreign matter. Regulatory compliance: Phytosanitary certificates, FDA/EU/FSSAI standards, proper labeling. Pros: Affordable, high yield-to-price ratio, diaspora demand, short cooking time, growing markets. Business fit: ...